East of Eden adaptation brings a publisher-reported surge in book sales

Penguin Classics reports sales rising nearly 200%, alongside renewed audiobook listening.

John Steinbeck’s East of Eden is finding renewed readers following Netflix’s adaptation. In an October 19 report, Netflix cites publisher Penguin Classics saying book sales have risen nearly 200% across formats. The announcement does not identify the comparison period or provide raw sales totals. The report also cites

Spotify figures showing a 156% global increase in first-time audiobook listeners and a 171% rise in searches leading to the audiobook. Those are platform-reported changes, rather than an independent measure of the entire listening market. Netflix says the series accumulated 19.1 million views across its first two weeks

following its October 1 debut. The figures provide a new reading-and-viewing development beyond the adaptation’s earlier release announcement. Image credit: Kirsty Griffin / Netflix © 2026.

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